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Starbucks employees thought training videos disturbing Video

Starbucks employees thought training videos disturbing Video

Starbucks employees were shown ‘video after video’ of black people being abused during racial sensitivity training, staff claim

Starbucks employees thought training videos disturbing Video

Two Philadelphia Starbucks workers have spoken out about this week’s bias training and have revealed they were shown ‘video after video’ of black people being abused.

Starbucks closed 8,000 stores across the country on Tuesday so that employees could go through the training, after the arrest of two black men at a branch in Philadelphia sparked outrage.

The two men were sitting in the cafe, where they planned to have a business meeting, when the manager called the cops on them because they hadn’t ordered anything.

Philly Magazine spoke to two employees after the event who were less than pleased with the six-hour training.

The baristas – an 18-year-old black woman the outlet calls ‘Tina’, and ‘Jamie’, a 24-year-old Latino man – said they thought the training beat around the bush, failing to address the incident that prompted the event, while simultaneously making minorities in the room feel uncomfortable.

Starbucks employees thought training videos disturbing Video
Two employees who went through Starbucks’ bias training this week said they didn’t like the videos they were showed depicting black people being abused by white people. Above, one part of the video where a white cop appeared to use excessive force on a black man

Starbucks employees thought training videos disturbing Video
Some of the clips in the video showed blacks fighting for a right to sit in white areas of restaurants in the Jim Crow South during the Civil Rights era

Starbucks employees thought training videos disturbing Video
In this clip from the Civil War era, a black man is dragged on the ground by what appear to be white cops

‘It felt like we were off task the entire time because we didn’t reflect on the situation itself,’ said Tina. ‘The training materials focused a lot on police brutality, which had nothing to do with the incident that happened.’

Tina said they were showed videos that depicted black people being beaten by white cops that were ‘really disturbing’.

‘I told them I didn’t like the video and they told me they understood and that I was open to give my opinion,’ she said.

Jamie said the videos made one girl in his session leave the room.

‘At one point, a girl at my table actually had to get up and leave because video after video they showed black people being assaulted by police or black people being verbally assaulted and white people being racially biased toward people of color. It offended her. She left after that,’ he said.

Jamie said that the session didn’t even address the arrest that prompted the training. They only got close to discussing it when two black male employees brought it up, he said.

Tina said she thought the training focused too much on the history of prejudice in America.

Starbucks employees thought training videos disturbing Video
Starbucks chairman Howard Schultz closed 8,000 stores across the country on Tuesday for ‘race training’ with 175,000 employees following the scandal

‘We got too deep into black history and got past what I thought was the point of the session,’ Tina said.

The baristas also pointed out that the session was led by three white women and a white man.

Jamie added that he thought it was ‘pandering’ that the chain used the rapper Common in their training videos.

‘What does Common know about anything that we’re going through? What does he have to do with anything?’ he said.

They also didn’t like how so much of the discussion was focused on how the minority employees felt about their ethnicity.

‘I feel like a lot of people of color were targeted [yesterday], and I know that wasn’t the whole objective of having that meeting,’ said Tina. ‘Every activity focused on people of color and how they feel about their race.’

‘If your racial training is supposed to be inclusive, why aren’t you also talking about what white people face, since they’re part of the problem too.’ Jamie said. ‘As a Puerto Rican, it felt I was being made the center of attention for what seemed to be a PR stunt.’

While she doesn’t think there will be immediate impact on her work life, Tina remains optimistic that the training will pay off in the long run.

‘We talked about how to make our stores better, and I feel like the rules are much clearer now,’ she said. ‘I’m so used to running to get a shift manager when I don’t want to have any trouble with customers. But now I feel like there will be less confusion.’

Following the training, Starbucks made all of the training materials available to the public.

A 68-page guidebook revealed topics for the day included a history of discrimination in public spaces and what it meant to be ‘color brave’, a term coined by Starbucks board member Mellody Hobson.

Starbucks employees thought training videos disturbing Video
A 68-page guidebook released by Starbucks revealed what staff discussed during a ‘racial training day’ on Tuesday, just weeks after one manager called the police on two black men

Starbucks employees thought training videos disturbing Video
Objectives for the day (pictured) included understanding bias and ‘making every customer feel like they belong’

In a video that was played at the start of each session, Starbucks CEO Kevin Johnson explained why it was important to be ‘color brave’ instead of ‘color blind’.

‘Growing up, there was a term called “color blind”, which described a learning behavior of pretending not to notice race – that doesn’t even make sense,’ Johnson said.

‘So today we are starting a new journey, talking about race directly – what my friend and Starbucks board member Mellody Hobson calls being “color brave”‘.

‘Becoming color brave’ was listed in Starbucks’ agenda, as was ‘seeing difference as a positive’ and ‘reflecting on what belonging feels like’.

‘We want to uplift others, we exist to inspire and nurture the human spirit – one person, one cup, one neighborhood at a time,’ Starbucks said in a new mission statement.

Staff watched a number of videos featuring talks from Starbucks chairman Howard Schultz and Johnson as well as rapper Common and Starbucks EVP Rossann Williams among others.

They were also asked to watch a video by filmmaker Stanley Nelson about the history of access to public spaces for African Americans.

Staff also listened to a slew of scenarios about real customers and asked if they would have done anything different in the situation.

Starbucks employees thought training videos disturbing Video
Topics for the day included a history of discrimination in public spaces and what it meant to be ‘color brave’, a term coined by Starbucks board member Mellody Hobson

Starbucks employees thought training videos disturbing Video
Staff watched a number of videos featuring talks from Schultz, Johnson as well as rapper Common (pictured) and Starbucks EVP Rossann Williams among others

Starbucks employees thought training videos disturbing Video
Howard Schultz, the company’s founder and chairman, also appeared in videos during the day

Scenarios included a woman in dirty sweatpants lingering near the retail cups, a woman with a dirty cup asking for a refill, confusion about a customer’s gender, and dealing with a customer with a thick accent.

At one point during the training, Williams gave an example of how the company now wanted staff to deal with disruptive customers.

Williams specifically referenced Starbucks’ new ‘Third Place Policy’, in which anyone can stay in the store or use the restroom – even if they don’t purchase anything.

The EVP said she had observed a barista that approached a customer who was using uncomfortable language at a store last week.

‘You are in our store every day, and we love that this is your third place, but from one human to another human, the language that you are using is making other customers uncomfortable,’ Williams said the barista told the customer.

‘So either you have to change your behavior, and stay and be a part of our third place, or I’m going to have to ask you to leave, and you can come back at a later time, when you feel like you can be a part of our third place.

‘And in fact if you want to go have a seat, I’ll bring you over a cup of water, just to make sure that it’s a great rest of your day.’

Starbucks employees thought training videos disturbing Video
Employees were also given a ‘personal notebook’ during the training, which the company wanted them to use to help address implicit biases

Starbucks employees thought training videos disturbing Video
The notebook then asked employees questions like when they first noticed their racial identity, how race affected their beauty standards, or the first time they felt their accent ‘impacted people’s perception of your intelligence or competence’

Employees were also given a ‘personal notebook’ during the training, which the company wanted them to use to help address implicit biases.

‘Biases are not always easy to identify. They make us feel exposed. Maybe even critical of ourselves. But they’re worth reflecting on,’ one page reads.

‘Reflection is the crucial first step to navigating the differences we see and feel around certain people.

‘When we address our emotions as they relate to our biases, we build the muscle that helps us override them. Let’s try it now.’

The notebook then asked employees questions like when they first noticed their racial identity, how race affected their beauty standards, or the first time they felt their accent ‘impacted people’s perception of your intelligence or competence’.

Other questions included: The first time you had a friend of a different race regularly visit your home, and the first time you went to work with your natural hair without comments or questions from others.

Starbucks employees thought training videos disturbing Video
Starbucks concluded by saying the training day was a ‘start’ and ‘not perfect – because we are all human. And we are all learning’

The guidebook noted that it was possible to answer that these things had never happened.

In a second set of questions employees were asked to imagine different situations in which they were meeting, for the first time, someone new who was their race or of a different race.

They were then asked to rank on a five-point scale how easy or hard they would find each situation with both the person who was their race and the person who was a different race.

Situations included talking about race without making ‘the other person feel threatened’, voicing dissatisfaction without being told you are ‘too angry’, or talking about childhood and not expecting others to assume you ‘grew up in poverty’.

Starbucks concluded by saying the training day was a ‘start’ and ‘not perfect – because we are all human. And we are all learning.’

Starbucks employees thought training videos disturbing Video
Schultz defended closing 8,000 stores across the country for ‘race training’ on Tuesday morning

Starbucks employees thought training videos disturbing Video
Schultz said that the race training day was ‘just the beginning’, and defended the move amid claims it was a publicity stunt

‘Our conversation begins here, in the structures and systems that make up this country. We’ll continue exploring how those systems impact all of us personally and guide our interactions with each other.

‘We begin in the United States, and we will continue to expand this conversation with our partners around the world.

‘The next time we gather it may look different. And we will continue to go deeper. We’re all in this together.’

Schultz said on Tuesday that the race training day was ‘just the beginning’, and defended the move amid claims it was a publicity stunt.

‘What we’ve said to our board, our shareholders, we are deeply committed to making this part of everything we do,’ he told CBS Morning.

‘This is something that we’re going to stay with.’

The company says the training afternoon cost them $12million in lost revenue, according to USA Today.

The training took place weeks after two black men were arrested at a Philadelphia store after one asked to use the bathroom before he had made a purchase.

The closures came after Donte Robinson (right) and his friend Rashon Nelson (left), both 23, were arrested after one of them sat down at the store before making a purchase

Donte Robinson and his friend Rashon Nelson, both 23, had been waiting for a potential business partner to discuss real estate development when one of the men asked to use the bathroom and was knocked back.

Minutes after the pair sat down at the coffee shop, the manager called the police and had Robinson and Nelson taken into custody.

A video of the two men’s arrest quickly went viral, causing a huge backlash toward the company.

Johnson flew to Philadelphia to personally apologize to both men and the manager who called the police was also fired.

Nelson and Robinson settled with Starbucks this month for an undisclosed sum and an offer of a free education.

They also reached a deal with the city of Philadelphia for a symbolic $1 each and a promise from officials to establish a $200,000 program for young entrepreneurs.

‘It was a reprehensible situation that we took complete ownership of,’ Shultz said of the incident, which he called ’embarrassing’ and ‘horrifying’.

Starbucks employees thought training videos disturbing Video
Video of their arrests went viral and caused a huge backlash towards the company, prompting CEO Kevin Johnson to fly to Philadelphia to personally apologize to both men

Starbucks employees thought training videos disturbing Video
The viral video sparked angry protests and calls for a boycott of Starbucks last month. (Protesters are seen outside a Philadelphia Starbucks where two black men were arrested)

The CEO said that the company had decided to use the experience as an opportunity to improve their training.

‘I think we’re living in a time in America where there is a fracturing of humanity,’ he continued.

‘We have an opportunity given the fact that we have stores in every community in America to begin a very important conversation.’

‘We’ve been in business for almost 50 years. This is probably one of the most important transformational moments in the history of our company.’

Schultz explained that the training aimed to teach people about unconscious bias against race, ethnic background, sexual orientation, or class, and would teach staff to address customers with empathy and compassion.

‘We want to be a welcoming environment to everybody regardless of their position in life,’ he said.

Starbucks will also be opening stores in areas of poverty, and had hired 100,000 staff members from Opportunity Youth – a scheme which works to improve the lives of impoverished, abused and neglected youth.

 

 

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