Rooting For Change! Models bare all in VERY risque campaign for humble Volleys to promote ‘sexual expression and safe sex’
When it comes to advertising, many believe ‘sex sells’.
But while many look negatively upon the sexualisation of the industry, one Australian label has used it to share an important message.
Footwear brand Volley has launched their #Grassroots campaign that celebrates sexual expression and promotes safe sex, through revealing images of underwear-clad models.
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Taking a stance: Australian footwear brand Volley have launched their #Grassroots campaign
Sexual expression: The campaign shows models dressed only in sneakers engaged in sexual trysts
Important message: The campaign aims to promote sexual expression and safe sex
Rooting For Change: The Australian label promotes safe sex and sexual expression from Akademi Portal on Vimeo.
The Spring Summer 2016 campaign shows the models either completely nude or dressed only in their underwear and sneakers.
Many of the photos depict the models engaging in sexual trysts.
The campaign shows same sex as well as heterosexual couples, further promoting their stance on sexual expression.
Baring all: The forward-thinking campaign was held in collaboration with Ansell condoms
Free love: ‘Our campaign is all about the celebration of sexual expression whilst remembering to stay safe,’ Volley said
Risky business: Two models posed nude on a quad bike, except for their sneakers
The campaign was held in collaboration with Ansell condons in support of safe sex and Sticks and Stones Agency who led the creative direction of the shoot.
On their website, Volley said: ‘Whilst we’re all about rooting, we believe in “safety first”.
‘Our campaign is all about the celebration of sexual expression whilst remembering to stay safe.’
Standing out: Models posed in their underwear, and Volley footwear, on the boot and bonnet of a vintage car
Forward movement: Volley said they hoped the campaign would encourage people to take a stance against being socially engineered and shun political correctness
‘Shun political correctness’: The innovative campaign aims to encourage people to be comfortable in their own skin
Volley said they hoped the campaign would encourage people to take a stance against being ‘socially engineered’ and ‘shun political correctness’.
They hope to start a movement among young people to ‘root for change’.
They hoped to inspire people to think: ‘We are … comfortable in our own skin, so don’t tell us who to love or how to be’.
The campaign is somewhat of a first for Volley, who in the past have not taken a political stance with their campaigns.
‘Root for change’: Models posed in a vintage car, their bare legs on display
Confidence: ‘We are … comfortable in our own skin, so don’t tell us who to love or how to be,’ Volley said
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Source: Volley
